Strategic Storytelling, Digital Publishing, Digital Marketing
Wilson Lumber is a 3rd Generation Family Owned business. As such, it was imperative for Wilson Lumber to re-establish itself with an up-and-coming generation in the community. We used compelling stories to help the community fall back in love with this small, yet mighty business.
We worked hard to establish relationships with the owners and employees of Wilson Lumber. We were able to help them dig up and share some of their most compelling stories. As a result, they discovered a deeper passion that they had to support community initiatives focusing on special needs.
These stories were then published on the Community Journal website, posted to the Community Journal Facebook page and promoted to a custom-built target market through Facebook Ads.