The Cornerstone Initiative

Executive Director Coaching, Web Design, Donor Development, Marketing

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The CornerStone Initiative is working to end generational poverty in their community. Our goal was to help them establish a digital presence that they could be proud of and build an actionable marketing & donor development plan that they could execute.

Services

Consulting
Web Design

Donor Development
Print and Online Marketing

Creative Process

Working closely with their Executive Director, we collaborated to build a custom website that they can be proud of and that compellingly tells about the work that they do in the community.
When we started working with the CornerStone Initiative in August of 2017, they had never been able to complete a single monthly donation on their website. They depended on a few larger donors and an annual conference for their revenue.

Our focus was on how to get them set up to reach the individual donors—both small and major donors.

Donor Development

There was a lot of foundational work to complete before we could really start bringing in donors. But now, they have the tools to help them be successful.

Full Site Redesign and Content

We created a great online presence for them to reach volunteers, donors and those in the area they serve.

Online Contributions

Created an easy to use donor page with ability to create ongoing monthly gifts as well as one time gifts.

Marketing

Using Eventbrite and Facebook Ads, we helped this organization reach it’s ticket sales goals of 350 for its 2018 C4 Conference. The event was their most well-attended in their history and brought in a lot of new faces who now know more about CornerStone.

The Success Story

To date, CornerStone Initiative has gone from $0 monthly online donors to $740 in monthly recurring donations. Their success story is just beginning and we’re thrilled to watch them implement the strategies in their marketing plan to help them continue spreading the word about their amazing organization and their community impact.

Impressions

280,000+

CPM

$8.05

Link Clicks

4055

Reach

72,188

Product Features

The CornerStone Initiative needed a new way to communicate what they are doing and how potential volunteers and donors can get involved. We gave them a modern, updated website with the tools they needed to succeed.
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Creative Design

Responsive Design

Integrated Event and Donation Managment

Client Feedback

“[Shattered] has taken on the task making sure that the mission of The CornerStone Initiative is known… [The Shattered team] is comprised of more professionals than I could have ever dreamed of contracting with on an individual basis. We are thrilled to be working with them and count it a privilege to have [their] experience, passion, and gifts [pouring] into the growth of CornerStone.”

Debbi Akers, Executive Director