Downtown Rescue Mission

Strategic Storytelling, Digital Publishing, Digital Marketing

The Downtown Rescue Mission is committed to working with the homeless population, connecting them to resources for hope and healing. As a non-profit, it is essential that they communicate their deep impact and continued work to their donor base. We used story to help them share their impact.

Creative Process

Working closely with their Major Gifts Officer, we helped them identify their objectives and goals. We then helped them identify the stories that related to their objectives and goals and demonstrated an impact that they had that would communicate success to their donors.

These stories were then published on the Community Journal website, posted to the Community Journal Facebook page and promoted to a custom-built target market through Facebook Ads.